The best anti-bullying strategies for primary and secondary remain hotly debated. Leading advocates are interviewed, including children's charity Kidscape, in this video which links with Every Child Matters.
Go beneath the rhetoric and explore the key strategies on offer. Kidscape recommends a multi-layered approach including assertiveness training for victims.
Also interviewed in this video are those behind the controversial "no blame" method; reformed bullies and former victims; and schools minister Jacqui Smith. And Pam Orchard, the headteacher who ordered a mass suspension of 40 girls after a single bullying incident in 2004.
Each contributor reflects on the lessons learned from their experiences of bullying and gives their views on how best to beat the whole-school issue of bullying. Bullying affected one in four of the 140,000 callers to Childline in 2004.